About Oluseyi
I build the systems behind growth.
I’m Oluseyi Famade, a commercial growth and market-expansion leader working across digital acquisition, affiliate ecosystems, product, CRM, and emerging-market growth.
From campaigns to commercial systems.
My career began with four years in technology before I moved into marketing and commercial growth. That foundation shaped the systems-based approach I now apply to digital acquisition, affiliate ecosystems, customer lifecycle, product validation and market expansion.
Across more than eight years, I have worked in gaming, travel, digital media, and technology-led ventures. The consistent thread is commercial growth: understanding where demand comes from, what makes it convert, what makes it valuable, and what infrastructure is required to scale it responsibly.
I am particularly interested in markets where imported strategies are not enough. Payments, trust, creator ecosystems, community distribution, local economics, and product friction often matter as much as media spend. That is where strategy becomes operating judgment.
How I work
01
Economics before volume
I look beyond clicks, registrations, and top-line acquisition to deposit quality, retention, NGR, payback, and long-term commercial value.
02
Local reality over imported assumptions
Market strategy should reflect how people actually discover, trust, pay, decide, and remain engaged in that market.
03
Systems over heroics
I prefer clear ownership, measurement, incentives, and feedback loops that allow a team to make better decisions repeatedly.
Career direction
Growth, technology, and market expansion increasingly converge.
Today, my work spans affiliate and acquisition leadership, digital product development, and market validation. I lead partner-growth systems, build commercial intelligence products, and translate field evidence into product and go-to-market decisions.
My academic foundation is in Computer Science, complemented by professional development in growth marketing, conversion optimisation and digital marketing through CXL.