OluseyiFire
Insights.
Practical thinking on growth systems, affiliate economics, digital technology and emerging markets.
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Registration Growth Can Hide a Broken Onboarding Funnel
Registration growth can make a product look healthier than it is. New accounts rise. Acquisition cost per registration falls. Campaign dashboards show momentum. Leadership sees a larger customer base. Below that headline, customers may be failing identity checks, abandoning the cashier, encountering payment errors, misunderstanding the product or disappearing after the first incentive. The business…
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CRM Is Not Retention: Building Lifecycle Systems That Change Player Behaviour
CRM is not retention. A business can send sophisticated email, push, SMS and in-app campaigns while customers continue to leave. It can build detailed segments, automate dozens of journeys and increase message volume without improving the experience that determines whether people return. The confusion begins when a tool, team or communication channel is treated as…
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Market Validation Is Not a Survey Exercise
Surveys can describe what people say. Market validation must establish what customers do, what prevents conversion and whether the business can serve the market profitably.
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From Contact List to Commercial Intelligence
A contact list records who exists. Commercial intelligence shows which partners fit the market, can be verified, are ready to activate and are capable of producing sustainable value.