Oluseyi Famade · OluseyiFire
Growth.
Technology.
Emerging markets.
I build acquisition systems, digital growth strategies, and technology-led businesses across global and emerging markets.
Selected outcomes
Evidence from the work.
100+
Affiliate partners
Managed across publishers, creators, streamers, review sites and performance partners.
$2M+
Cumulative deposits
Generated across a managed affiliate portfolio, with peak monthly deposits above $400K.
30K+
Players acquired
Acquired during the launch and market growth of a licensed Nigerian sportsbook.
What I work on
Growth is not a channel. It is a system.
My work sits where acquisition, product, data, partnerships, and market behaviour meet. The focus is not activity for activity’s sake, but systems that can acquire, convert, retain, and compound.
01
Acquisition systems
Affiliate, performance, and partner-led acquisition designed around economics, quality, and scalable distribution.
02
Emerging-market growth
Market-entry thinking is shaped by local payments, trust, distribution, community behaviour, and commercial reality.
03
Digital technology
Using technology, automation, and data to turn fragmented growth work into repeatable operating systems.
Operating perspective
Build for value, not vanity.
Registrations, clicks, and reach are inputs. Sustainable growth comes from understanding the economics beneath them and building the operating discipline to improve those economics over time.
- Commercial disciplineGrowth is tied to player, customer, or partner value rather than surface-level volume.
- Market intelligenceStrategy adapted to how people actually pay, trust, discover, and decide in each market.
- Operating systemsClear processes, incentives, measurement, and feedback loops that scale beyond individual effort.
- Technology leverageAutomation and data are used to improve speed, visibility, and decision quality.
Latest thinking
Insights from the work.
-
Affiliates, Creators and Communities: How iGaming Distribution Is Changing
The traditional affiliate model assumes a relatively visible journey. A publisher attracts an audience, places a tracked link and sends traffic to an operator. The platform records the click, registration and qualified customer. Commercial value can be compared with reasonable confidence. That model still matters. It no longer describes the whole distribution environment. Customers increasingly…
-
CRM Is Not Retention: Building Lifecycle Systems That Change Player Behaviour
CRM is not retention. A business can send sophisticated email, push, SMS and in-app campaigns while customers continue to leave. It can build detailed segments, automate dozens of journeys and increase message volume without improving the experience that determines whether people return. The confusion begins when a tool, team or communication channel is treated as…
-
Deposit Success Rate: African iGaming’s Untracked Conversion Lever
An iGaming operator can improve click-through rates, reduce registration cost and grow new accounts while leaving one of the largest conversion losses almost invisible. The customer chooses to deposit. The transaction fails. That failure is often recorded inside a payment report and treated as a technical matter. Acquisition continues to report registrations. Affiliates are assessed…
-
Affiliate Fraud Controls Should Start Before the Invoice
By the time an affiliate invoice looks suspicious, the programme has already absorbed acquisition cost, analytical noise and management time. Strong controls begin before launch.
Work together